Making GPO Fees and Rebates Simple & Easy.
Our innovative solution automates the sales tracing process and drives business results without disrupting operations.
Our Story
After building software to process sales tracings to meet the complex requirements of medical device manufacturers for over a decade, Jeff Waddell saw that many manufacturers needed a self-service solution. Outsourcing was expensive and came with control and privacy issues. He found that if a team had the right tools and software, they could process tracings faster and more accurately than outsourcing or manually processing them. In 2019, ChannelTrace opened its doors and started working with manufacturers of all sizes and budgets, giving them access to real-time, trusted data.
Learn more about the experts who make it all happen below.
Jamie has 30 years of progressive sales experience with early-stage and established manufacturers in the medical device industry. In addition to developing and leading successful sales teams, Jamie has focused on implementing technology and collaborating with sales operations and finance to drive growth. Jamie holds a bachelor’s degree from Merrimack College and has completed several professional development programs during his career. An avid sports fan, he resides in the greater Boston area with his wife and three daughters.
Morgan supports clients with data analysis and insights to help drive their business. She brings over 16 years of experience in sales and account management in the healthcare industry to the ChannelTrace team. Morgan holds a bachelor’s and a master’s degree from Tennessee State University. Before joining ChannelTrace, Morgan was a Director of National Accounts for Owens & Minor, Inc. She managed a contract portfolio of acute care products totaling $133M in sales with national GPOs and cultivated and maintained customer relationships. When Morgan isn’t working with clients, she enjoys volunteering in various capacities in her local community.
Jeff is the lead software engineer at ChannelTrace, with over 18 years of experience building software solutions for more than 20 of the largest medical device manufacturers in the industry.
Jeff holds a bachelor’s from the University of Georgia. Before founding ChannelTrace, Jeff worked as a software developer at nFront, a pioneer in online banking, Priceline.com, and the Royal Bank of Scotland. In 2005, Jeff and Danny Adams teamed up to start Distributor Data Solutions (DDS). Danny had experience in the medical device industry and knew manufacturers needed help with tracings, rebates, and GPO fees. Jeff served as the sole software engineer and database designer. DDS successfully processed sales for many industry leaders until its purchase in 2017. This led him to launch ChannelTrace, enabling organizations to accurately collect, process, analyze, and exchange data with their partners. Jeff enjoys fly fishing, backpacking, and exploring the Appalachian Mountains when he isn’t transforming the medical device industry. Also, he plays guitar, bass, and other instruments with neighbors and friends.